A holistic approach

Our offering is unique because we do more than advertising production cost consultancy. We also support many clients globally with agency fee analysis across all types of marketing services including digital. This means we have a more balanced and holistic perspective of how agencies operate.


Production cost control

By analysing production costs in detail our international network of advertising production consultants are able to advise agencies and clients on the most cost effective way to produce a campaign without compromising quality or creativity.

Fee negotiation

We conduct a full commercial review of your agency's fees from overheads to rates, hours and scope of work – all against our global database. This allows us to negotiate from a position of strength.

Consultative process

At IMA we guide our clients through the complex process of producing international advertising campaigns and take a collaborative approach to working with agencies to ensure the best results for our clients.