Agency fee negotiation is at the heart of our business. We've analysed and benchmarked hundreds of companies over the years which fuels our robust database. Using our structured approach we help you achieve fair and reasonable terms with your agency.

Agency remuneration

Multi-media experience

We've worked across all areas of marketing which means we know the hours, resources and costs involved to deliver against a particular scope of work. Whether it is a multi-media campaign, website build, on-pack design or PR event.

Bespoke database

All our analysis is underpinned by our robust database of rates and campaigns for all types of agencies, all over the world.

Industry experts

IMA International's team of industry experts ensures that we are able to offer expert advice on all areas of the marketing mix. Each expert has held senior level marketing agency positions so we have firsthand experience.