By negotiating fees and production costs IMA was not only able to make cost savings but also improve Client/agency ways of working.
To negotiate fees and 3rd party production costs with two new agencies and reduce cost.
IMA led meetings with the new agencies to review their respective scopes of work, resource structure and production costs. IMA benchmarked the agencies' rates against our international database and negotiated reduced rates, implemented changes to team structure to remove layers and deliver more efficient working practices.
- Production costs reduced by 22%
- Faster and more efficient creative and production processes
- Enhanced transparency between client and agency.