IMA was launched in 1989 by Stanley Hutton and Derek Groves both former senior level marketing / advertising executives. The model of the business was focused on a service that they would have bought when they were client-side. They wanted to offer a truly independent service to help clients better manage their marketing agencies and the associated costs.
20 years experience
IMA International has experience of analysing, benchmarking and negotiating creative / TV production costs marketing agency fees. We've worked with hundreds of blue-chip clients and multiple leading brands across the world.
We work in a collaborative and seamless manner, delivering results with minimal interruption to the creative process.
IMA have a global footprint through our work in EMEA, North America and APAC and provide services for many clients at a regional and global level.