WHAT WE DO
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	Production Cost Control
	Agency Compensation & Contracts
	Other Services
	- Digital
	- Training & Development

Digital

The digitisation of marketing communications presents many opportunities for marketers. It also creates several challenges such as how best to manage the additional production costs and agency fees that digital advertising creates. Many client companies are also struggling with understanding best practice approach to managing the digital agency relationship alongside full-service agencies.

IMA has practical experience across a wide range of digital communication platforms:

Website design & build Social network applications Online broadcast productions (virals)

Online advertising Email marketing & CRM Search marketing

We have a detailed understanding of digital agency cost structures and processes and have worked with a number of clients in this area. Following are some examples of how we could support you:

• Best practice approach to management of digital agencies and cross-agency collaboration
• Analysis and benchmarking of digital production costs and agency fees
• Digital agency search and selection
• Digital agency contract origination and review