By applying the IMA 10 Step process we were able to deliver 11% per annum savings on production costs.
To help our client, a major FMCG advertiser producing over 25 TV commercials each year, achieve cost savings whilst supporting a marketing department with limited TV production knowledge and experience.
IMA built a strong relationship with the client's brand team and utilised a 12 month forecast of the advertising schedule to forward plan. Regular dialogue and meetings with agencies along with ensuring IMA involvement at critical "cost" gates allowed us to maximise savings potential.
- Partnership approach with client and agencies established
- Consistent annual production savings of 11%