IMA supported its client during the pitch by applying a scientific approach to its agency selection and negotiate strong commercial terms from the outset of the relationship.
To benchmark the agency pitch proposals, identify variances in agency fees and understanding of the scope of work and negotiate agency fees prior to appointment.
IMA provided commercial templates for the agencies to submit their key financial information. IMA benchmarked the four proposals against our industry database and provided a detailed report with recommendations to the client on the agencys' commercial competitiveness.
- Variances in the agencies fees and understanding of the scope of work were highlighted early on in the process
- Formal benchmarking was used to aid final agency selection
- Full agency transparency achieved
- Stronger negotiating position saved the client more than 20%.