At IMA International we have many years experience of production cost control and agency fee analysis with a variety of clients in different markets. Have a look at some of our recent projects:
By applying the IMA 10 Step process we were able to deliver 11% per annum savings on production costs.
By taking a consultative approach IMA was able to reduce the costs of a fully integrated digital and TV campaign within the client's budget.
By negotiating fees and production costs IMA was not only able to make cost savings but also improve client/agency ways of working.
IMA helped a leading retailer define its scope of work and negotiate rates with its leading digital agency resulting in improved work flow and a 19% reduction in annual fees.
IMA was able to help a global FMCG company review its long established relationship with its main advertising agency resulting in a 30% annual saving.
IMA supported its clients during the pitch by applying a scientific approach to its agency selection and negotiating strong commercial terms from the outset.