The IMA International 6-step process
IMA International have developed a 6-step process for managing production costs throughout the lifecycle of a project. Our role is to support you throughout the process and provide an objective view of the entire production – not only from a cost perspective but also from an overall approach. Can the shoot be done differently to deliver more value but retain creative vision? Are there more innovative ways to save through preferred supplier agreements, wrap-up deals etc. We will explore all options with you.
IMA's 6-Step Advertising Production Process forms the foundations of everything we do. It ensures we become involved at the optimal time to provide the best opportunity to reduce cost and guide the production process. We've honed and perfected it over the years and it really works!