IMA was able to help a leading retailer define its scope of work and negotiate rates with its leading digital agency resulting in improved work flow and a 19% reduction in annual billings.
Our client had recruited a new digital agency to take on multiple projects. However, there were many different people briefing the agency which meant that there was no clearly defined scope of work, inefficiencies in ways of working and client concerns regarding the fee. All in all, frustrations on both sides.
IMA undertook a full review of all the live projects in order to define, tighten and streamline the scope of work and hours. IMA then reviewed the agency team structure, their experience and background and benchmarked their rates against the IMA database.
- IMA was able to clearly define the scope of work for the agency which resulted in an improved workflow and reduction in hours.
- By analysing and negotiating a formal fee structure the client benefitted from a 19% reduction in its annual fees across rates and resources.
- Quarterly reviews put in place to regularly assess work and cement the relationship.