By taking a consultative approach IMA was able to reduce the costs of a fully integrated digital and TV campaign within the client's budget.
A leading technology company had bought into a creative concept for a multi-media campaign that exceeded their budget by 30%. IMA was asked to review the digital and TV production elements to establish if the campaign could be made to work within budget.
IMA reviewed all digital and TV production aspects of the project and worked closely with the agency to suggest solutions that would reduce costs without compromising creativity. Areas targeted were location, photography, shoot days, post-production and music rights.
- Production delivered within client budget - 30% reduction
- Campaign received several creative excellence awards