fee review
IMA’s 5-stage agency fee review process
Having worked both client and agency-side means that we really understand the creative process. We’ve imparted that knowledge and expertise in crafting IMA’s optimum agency fee review structure.
Review client brief & scope of work
Ensure clarity around outputs
In-depth review of agency proposal
Ensure full transparency of resourcing plan (rates, hours, projects, team)
Benchmark rates & hours
Our extensive benchmarking data ensures your rates are market competitive
IMA bottom-up recommendation
A full detailed analysis of what we believe the fees should be vs agency proposal
Negotiation & Agreement
Aligned and in partnership with the client
