our team

Industry experts supporting market leading clients

The IMA management team is led by Sheryl Norman and David Burgess who have a wealth of experience spanning decades.

Our highly experienced consultant team of experts is structured to advise across platforms to ensure we provide deep technical expertise within the areas of production and marketing services.

Across our team we’ve worked with some of the biggest brands in the world across 40+ markets and offer a perfect balance of local market and international knowledge.

Our HQ is London-based but we also have consultants on the ground in North America and Asia.‍

IMA Leadership Team

Sheryl’s 25+ year career spans marketing communications, management consultancy and procurement roles in Europe and North America – including Coca-Cola, Omnicom, The Walt Disney Company and IPG.

Having worked both client and agency side has given Sheryl a unique ability and passion for finding ways to improve working practices that benefits the overall relationship, reduces cost, and delivers great work.

She began her career in planning at FCB/LA and was then recruited by The Walt Disney Co to the newly created role of North American Media Director, based in Burbank.

She moved across the pond and was appointed Head of Marketing Communications at Coca-Cola/GB where she managed Coke's wide portfolio of agencies including the negotiation of all fees and contracts.

She also spent several years as Digital Director of Omnicom EMEA and has been a Director of IMA for many years, now leading all the client/agency-related commercial projects and IMA's pitch consultancy.

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David Burgess

Head of Production

David started his advertising career as Head of Radio at Bates Dorland before moving into the world of production at one of the leading global production companies: Moving Picture Company.

He was Founder of production company The Business, Direktion Ltd and MD of Harry Films. David has worked on some of the biggest international brand productions including Walgreens Boots, Virgin Atlantic, Absolut, VW, P&G, Sony, British Airways and Coca-Cola.

He was awarded a Golden Lion at Cannes and lectures on production for The British Council and the National Film & Television School. He still dabbles in his own film production which keeps him on the cutting edge of all the trends and technology.

David has been a core part of the IMA team for many years and has worked on just about every client – from beauty to telecoms to finance and retail.

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Vanessa Wood

Project Management & Finance

Let’s face it, Vanessa really runs the show. She keeps the wheels turning at IMA HQ and ensures we all stay on track. At IMA we highly value a diverse skillset, so we were delighted when we found Vanessa who brings fabulous project management, budgeting, and marketing skills to the team.

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Our Supporting Cast

IMA has a talented team of consultants; each with over 20 years’ experience in their field of production, marketing and advertising.

They’ve run their own businesses, production companies and held senior roles within agencies and brand organisations. So they’re all very much at the top of their game.

We’ve personally selected and worked with our consultants for many years, so we know how good they are. We think you’ll love them too.  

We’re forever building and refining our team to adjust to client demands and the changing landscape. We’d be delighted to share further details of our extended team upon request.  

And if you’re interested in becoming part of the IMA consultant team, please drop us a line. We’d love to hear from you.

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our services

Ensuring value.
Enabling excellence.

Production Consultancy

We’ve always seen our role as much more than production cost consultants. Our modus operandi is to think more broadly and strategically about your production needs.

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Agency Relationship Management

We bring together the art of our team’s many years of experience coupled with active marketplace knowledge - All data is our own and based on real fee reviews, audits and negotiations.

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